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Marketing Your Online Store

Marketing Your Online Store

Let’s say for a moment that you already have your online store set up and ready to take orders. Ideally, you’ve already tested the ordering process to make sure your payment processors are working correctly, and that orders go through. Now what? It’s time, of course, to market it! There are so many ways to

Let’s say for a moment that you already have your online store set up and ready to take orders. Ideally, you’ve already tested the ordering process to make sure your payment processors are working correctly, and that orders go through.

Now what?

It’s time, of course, to market it!

There are so many ways to market an online store, and the ways you choose will depend on your specific market.

Generally, I find that social media is the clear winner when it comes to marketing most online stores. This is especially true if your market’s demographic is under the age of 40, but you can still reach people of all ages via social media.

Facebook has the widest range of demographics available. You can market for free on Facebook with a page or group, or you can use paid ads to reach
even more people.

Pinterest and Instagram are both great for selling products because they are highly visual platforms, which allows you to really show off your items in a way other platforms can’t easily match. They also have paid ads you can try.

Another arm of social media is influencer marketing, where you contact people who have a following in your niche on social media, YouTube, blogs, etc. You
pay them a fee, and they create posts or videos about your store and your products.

Since these people already have a reputation in their field, they have the potential to really get you a lot of sales if you use sound marketing practices!

Don’t forget PPC advertising like Google and Bing. They make it really simple to target by keyword, which is perfect for finding buyers. Just be sure to use words like “buy” and “price” in your keywords, and use NEGATIVE keywords like “free” to keep from spending money on traffic that won’t buy.

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