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Mobile optimization mistakes

Mobile optimization mistakes

When optimizing your website for mobile it’s important not to overlook common mistakes that degrade a user’s experience making it hard to increase conversion rates. Here are the top things to look out for: Form Sizes It’s important not to forget about screen resolution when optimizing for mobile devices. Make sure that email opt-in forms

When optimizing your website for mobile it’s important not to overlook common mistakes that degrade a user’s experience making it hard to increase conversion rates.

Here are the top things to look out for:

Form Sizes
It’s important not to forget about screen resolution when optimizing for mobile devices. Make sure that email opt-in forms are large enough for a visitor to access, and that the submit button isn’t too small.

One way to avoid making this mistake is to create different opt-in forms for desktop and mobile versions.

Not Including Video
Over 50% of online marketers admit that video is the content that offers the best ROI. So whenever possible include video-based content on your website and within your marketing campaigns.

Explainer videos, tutorials, and guides are great tools to offer potential customers, especially when they lead to a paid product or service.

Interfering With The User Experience
You always want to focus on providing the best mobile user experience possible, so it’s always a good idea to avoid pop-up forms or other functionality that could interrupt the user experience.

Slow Loading Pages
Always do your best to optimize your pages for speed as it’s one of the most important factors when creating an efficient mobile strategy. You can use tools like the PageSpeed Insights tool to test how well your website is performing as well as other on-page optimization factors.

The tool is available at:
https://developers.google.com/speed/pagespeed/insights/

 
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